> Currently: Senior Developer at American Honda Motor Co.
Hello, my
name is Max Moed.
I design and build digital products and analytics solutions that drive insight and automation.
About
I’m a technology and analytics professional with a background in enterprise architecture, business architecture, data analytics, and digital innovation. I enjoy working at the intersection of technology and business—turning complex problems and data into practical solutions that make people’s work more efficient. I’m especially interested in emerging technologies, automation, data, and finding new ways to use technology to create meaningful business impact.
Outside of Work
When I’m not working, I love spending time with my friends, cooking, and staying active. I’m also really interested in building PCs and learning more about the hardware and technology that goes into them. One of my next hobbies I’m hoping to get into is 3D printing, especially as another way to combine technology, creativity, and hands-on projects. Lastly, I'm a big fan of video games, watching Gundam anime, and love building legos!
Selected Work
Business Architecture Modeling Project: Tesla
Enterprise modeling project focused on Tesla’s business, systems, and technology landscape.
Enterprise Architecture Modeling Project
Final project exploring business architecture concepts, analysis, and design.
Figma Design Project
UI and UX design project developed in Figma, covering the concept, design process, and final solution.
Matrix Power BI Dashboard
Power BI dashboard project built from structured business data to surface trends and support data-driven decisions.
Experience
- April 2026 — Present
Senior Developer · American Honda Motor Co.
- Techline Dashboard — Created wireframes, models, and dashboards in Qlik, Power BI, and AWS Redshift for the Techline team, helping identify warranty issues faster and saving 5–10 hours per week per user. - Battery Dashboard — Created a GitHub repository, ETL pipeline, QVD generators, and a Qlik dashboard to surface “Golden Battery” candidates and potential problem dealerships, saving Honda thousands in false replacement battery warranty claims. - BEAR Application — Built a budgeting and expense reporting full-stack app with MySQL, Figma, and a Python backend, using agile sprints and GitHub CI/CD across market quality and expense teams.
- November 2025 — April 2026
Dx Program Lead - Business Architect · American Honda Motor Co.
- Developed and implemented a new DX process so NAQC teams could submit requests for new solutions, increasing efficiency and enabling new technologies. - Built backend automation for the DX process using Power Automate, Power Apps, Power BI, and GitHub to support agile project tracking.
- October 2024 — October 2025
Lead Analyst, OMNI & B2B Insights · The Hershey Company
- Developed and automated monthly digital performance reports for the Walmart OMNI team covering search, content, and ratings/reviews using Alteryx and Databricks, saving 5 hours per month. - Led a competitive insights project and presented key findings to leadership, guiding strategic decisions and delivering 4% budget savings based on competitor practices. - Built B2B sales reporting models in SAP Datasphere and dashboards in SAC to support data-driven decision-making and track transitions from email to web orders, driving a 10% sales increase on average per customer. - Built an on-demand Power BI dashboard for Instacart, GoPuff, Uber, and DoorDash to drive insights and increase sales by 20%. - Expanded the KPS dashboard using Python in Databricks and Power BI to improve product keyword targeting across retailers, helping paid media and SEO drive overall sales growth of more than 5%.
- June 2023 — October 2024
Analyst, Insights & Analytics · The Hershey Company
- Delivered the end-to-end automation of the CTT system using Alteryx, Axway Secure File Transfer, and Azure File Storage, Databricks, and designed the front-end in Power BI to enhance workflow efficiency and visibility. Increased efficiency by 10+ minutes per asset leading to over 2 million assets being touched per year. - Designed and implemented the Content Comparison Audit Tool (Alteryx + Power BI) to align brand and content teams on preferred digital assets, improving customer experience and reducing content mismatches by over 85% on product PDPs on strategic retailers.
- January 2023 — June 2023
Digital Transparency Analyst · The Hershey Company
- Product Owner for the Content Transparency Tool—a proprietary workflow and front-end solution enabling real-time content syndication tracking. This tool directly contributed to doubling Hersheys online business to over $1B in 2025. - Took over ownership of the SmartLabel process and led a cross-functional initiative involving Digital, ESG, IS, Regulatory, and Legal teams to transition ownership to an external partner, resulting in increased compliance and over 200% more product pages.
- October 2020 - January 2023
HR Data Analyst · Paychex
- Responsible for running reports in excel, HR software, and creating dashboards for payroll and taxes.
- June 2019 - March 2020
Data Analyst · JM Family Enterprises
- Prepared and processed data sets to produce valuable information in relation to data storage, cost analysis, and scaling Oracle usage in SQL and excel.
Education
- August 2024 — December 2025
Master's Degree · Enterprise Architecture and Business Transformation
Penn State World Campus
- September 2016 — May 2020
Bachelor's Degree · Economics
University of Wisconsin - Madison
- September 2016 — May 2020
ISSUES Certificate · Integrated Studies in Science, Engineering, and Society
University of Wisconsin - Madison
Contact
Let's work together.
Have a project in mind or just want to say hi? Reach out.
max.moed22@gmail.com